YES, Language Does Matter When Engaging “Bilennials”
As marketers we are all focused on winning with millennials; it’s crucial to our present and future growth. And to win, our strategies must include Hispanics because they makeup 20% of this cohort. But...
View ArticleAnswering your FARE 2014 Foodservice Questions
It was great joining our friends at CSP Media again for FARE 2014, an annual gathering of foodservice operators and suppliers across channels including traditional restaurants, convenience stores,...
View ArticleSign up for this Hispanic 411 Webinar on July 31: New Findings on Engaging...
Understanding how to create effective messaging is imperative for winning with millennials. It’s even more important when trying to reach the increasingly growing and bilingual Hispanic millennial...
View ArticleMillennials: Driving A New Generation Of Uplifting Music
What’s The Trend: Millennials are increasingly listening to uplifting music, a trend that points to a larger generational shift in preferring music and entertainment content that reflect millennials’...
View ArticleMaker Culture: Consumers as Creators
What’s The Trend: Maker Culture refers to the contemporary return to the Do-It-Yourself (DIY) phenomenon, in a whole new way. The “maker movement,” as it is also known, revolves around creationist...
View ArticleIn Case You Missed It: Watch the Bilingual Brain Webinar
Earlier this year, we worked with SMG Multicultural and Nielsen Neuroscience to conduct an exciting custom study posing the question: “What is the impact of language when advertising to young...
View ArticleInternational Transcendence of Music Festivals
What’s The Trend: A notable rise in the international popularity of Music Festivals, demonstrating a new preference for large-scale events with many artists, is spreading to Latin America as well as...
View ArticleGlobal Movement Toward Racial Equality
What’s The Trend: Racism manifests itself in a number of ways around the globe. Recent racially-charged incidents have highlighted the growing agitation of society against racial inequality, while...
View ArticleNostalgia in Programming
What’s The Trend: Networks tap a growing presence of nostalgia in society to build stronger relationships with their audiences. What’s New: Nostalgia is a universal, cross-cultural feeling that people...
View ArticleSocial Media Tagging Games
What’s The Trend: The existence of various social media platforms has led to the creation of an assortment of social media tagging games. Typically, a participant completes some sort of challenge or...
View ArticleSuper Fan Culture
What’s the Trend: Super fans are the individuals that make their passion for a brand a central part of their lives and identity.(1) Characterized by their intensity of emotion and “loyalty beyond...
View ArticleHispanic Millennials: Taking “Mobile First” to the Next Level
The Interactive Advertising Bureau released a study on Hispanic Millennials and Mobile and found that 66% of Hispanic Millennials say they pay attention to ads on their phone – talk about mobile...
View ArticleMillennials: The Foodie Generation
What’s the Trend: Millennials (“Gen-Y”) have been dubbed the “foodie generation.” They engage and connect with their food; whether it’s going to a new gourmet restaurant or seeking out information on...
View ArticleMillennials: Driving a New Meaning of Luxury
What’s the Trend: A shift in the meaning of luxury away from materialism and exclusive, designer products towards a premium on lifestyle and experiences, with a strong push coming from the millennial...
View ArticleWhat Coke, Walmart, Disney and Baru Advertising Shared about Driving Hispanic...
We have our version of the Upfront every May. But this is the first time we joined the National Association of Theater Owners (NATO) for its version of the Upfront at Cinemacon 2015. Cinemacon is the...
View Article5 Things You May Have Missed at UCI’s Upfront: “This Way Forward”
It was a packed house at the Lyric Theatre – one of Broadway’s biggest venues – for our 2015 Upfront presentation. It was also an agenda filled with entertainment, star power and growth opportunities...
View ArticleUnivision Network Beat CBS, NBC and FOX During May Sweeps with Millennials
Where have all the millennials gone? Nielsen shows many are choosing Univision Network over CBS, FOX and NBC. Univision is the #2 Network overall for adults 18-34 during the April 23-May 20 sweeps...
View ArticleThe Role of Mobile in Hispanics’ Dining Experience
According to an article in Nation’s Restaurant News, “mobile devices have become ubiquitous, and dependence on them to inform decision making is growing.” This especially holds true for Hispanics—...
View Article5 Things You Should Know about the #1 Hispanic DMA in the Country, Los Angeles
What do these brands have in common: Hidden Valley Ranch, Chrysler, Wingstop, E-Harmony and Silk Milk? Seemingly, not much. But they all recently made Hispanics a critical part of their local Los...
View ArticleNostalgia in Programming
What’s The Trend: Networks tap a growing presence of nostalgia in society to build stronger relationships with their audiences. What’s New: Nostalgia is a universal, cross-cultural feeling that people...
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